RCUK are excited to have launched an innovative new CPQR campaign to give people their best chance of survival in a sudden cardiac arrest. This heart holds lifesaving information. It's a QR code that could save lives; scan the code, watch the video, and read the simple steps to save a life. With 80% of cardiac arrests happening at home, Resuscitation Council UK (RCUK) is on a mission to give everyone across the UK the CPR skills to save a life. They have created the “CPQR code” a heart shaped QR code that directs people to a short video on how to do CPR. Like the pink Ribbon, or the Remembrance Poppy, the CPQR code is an icon that can be used by anyone and everyone who wants to raise awareness for the importance of learning CPR. It’s an emblem with a twist: its design holds the information needed to learn and save a life. Scan it. Learn it. Save a life